Sherwin Williams Pure White

Tell all ya friends and neighbors!

Sherwin Williams Pure White (SW 7005) is our go to white paint color in our flip houses and now we have had the chance to use it in our own house and love it even more!


Sherwin Williams Pure White

Until we finished our giant kitchen renovation, the house that was in about 90% of our home was Sherwin Williams Alabaster. And we loved it!

But since we have done our own first flip and then subsequent flip house, as well as the dozens that Jordan has helped design, our new go to is Sherwin Williams Pure White and after this post, it may be yours too!

What Color is Sherwin Williams Pure White?

Pure White (SW 7005) is a warm white paint color, but even with its undertones, it feels very neutral and can work on just about any room to help give it a light and bright feel without leaning too sterile.

paint deck fan with arrow pointing to sherwin williams pure white

I took this photo of the color in the Sherwin Williams paint fan deck on a white sheet of poster board so that hopefully it makes it easier to see undertones, but of course computer screens and digital cameras are never going to beat seeing it with your own eyes and on your own walls.

You definitely will want to see this on your walls in your specific space and if you don’t want to paint a sample on your wall, this would be the perfect time to try Samplize.

They offer giant peel and stick samples of paint swatches you can add to your wall so you can spend a little bit of money once instead of a lot of money on multiple samples.

You can try Samplize here if you’re looking at any paint colors from Sherwin Williams, PPG, Benjamin Moore or Farrow & Ball.

What Undertones Does Sherwin Williams Pure White Have?

sherwin williams pure white sample graphic

If you’re looking for a color that has minimal undertones, SW Pure White may be perfect for you.

It’s technically a warm white paint color, but the undertones aren’t super heavy one way or another and it works great in any lighting situation.

Pure White LRV

Pure White has an LRV of 84. Anything that is above 80 is considered a “white” paint color, regardless of undertones which means Pure White just made the cut.

The LRV, or Light Reflectance Value, of a paint color is on a sliding scale of 1 to 100.

The closer a color is to 0, the closer it is to black which means it won’t reflect light well or at all.

The close a color is to 100, the closer it is to white which means it will reflect light very well.

what is LRV? what is light reflective value graphic

I made this (super non professional) graphic to hopefully help you understand if you’re more of a visual learner.

Pure White Coordinating Colors

Sherwin Williams always provides its picks for coordinating colors with their paint colors.

In this case, Sherwin Williams said March Wind and Perle Noir. While those are great colors, I always like to take a look at the paint deck fan and choose some other options.

sherwin williams pure white coordinating colors

Sherwin Williams Tricorn Black

black shiplap fireplace with wood mantle

We have learned that Tricorn Black and Pure White are an AMAZING combination for incredible contrast, while creating a simple backdrop for you to bring color into your space using art or other textiles.

Sherwin Williams Quaint Peche

This color is the sweetest little blush pink paint color and I could totally seeing this work in a little girl’s nursery or even a room that could grow with your little one!

Sherwin Williams Azure Tide

try these paint colors for a beach color palette in the living room

I fell in love with Azure Tide when I was doing a lil’ daydreaming about a beach house and talked about some of my favorite beach color palettes that aren’t tacky or just yellow and blue.

Popular Color Comparisons

Pure White vs. Sherwin Williams Extra White

We have quickly learned that using the same color all over (walls, trim, ceilings) is the best way to go in a flip house (or in any house really). We just like to use different sheens to differentiate.

However, in our own home, all of our walls were SW Alabaster and then our trim was (and still is) SW Extra White.

Extra White is a very bright white and it’s great for ceilings and trim, but I think using this as an all over color might feel too stark bright of a white and can easily fall into feeling sterile.

Sherwin Williams Pure White in Real Spaces


board and batten in bedroom painted sherwin williams pure white with small fiddle leaf fig on rattan side table

Living Room

white walls in living room with black side chairs and black sputnik light fixture


kitchen with black island and leather barstools with rattan pendants


whitewashed wood vanity with black hardware and black rectangle mirror

Trim Color Choices for Pure White

Like I said, I really love using the same paint color on walls and trim just in different sheens, but if you are looking to change things up, here are my go to trim colors from Sherwin Williams.

Sherwin Williams Extra White

Ikea Latt table hack painted navy with Gold Rub n Buff legs and clear acrylic containers holding pencils, crayons, and markers

In our own home, all of our trim is Sherwin Williams Extra White. Extra White is also the color of our old upper kitchen cabinets as well. This white is a very bright white, but it looks great for trim!

Pure White Equivalents In Other Popular Brands

Benjamin Moore Equivalent to Pure White

Sherwin Williams Snowbound Benjamin Moore equivalent

Color matching paint colors, especially when you cross brands are never going to be exact. Each brand has its own special nuanced formulas for creating colors.

Strictly looking at the Benjamin Moore paint deck fan, the closest match seems to be Benjamin Moore Simply White, but to me Simply White has a bit more obvious undertones than Pure White.

Behr Equivalent to Pure White

sherwin williams pure white behr equivalent

The closest Behr equivalent to Pure White is Polar Bear. We use Behr Polar Bear in houses where we are in a pinch and need something quicker than we could get it from Sherwin Williams. It’s a great option, still with very minimal undertones.

Final Thoughts

I think Sherwin Williams Pure White can be one of the most beautiful backgrounds in a home and can work in every lighting situation. It’s a great neutral white paint color that can either blend in or stand out as a star.

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